Last updateSat, 31 Jan 2015 4pm

Overstock merchandise business opening retail storefront in old Chevy dealership

The void in Cuba that has existed since the closure of the Schmidt-Hardy Chevrolet business is about to be filled. has leased the old Chevy dealership at 510 Grove Street to serve both as warehousing for its merchandise and a storefront where items can be sold to the public. The business is holding a grand opening weekend event Nov. 29 through Dec. 1. is an online dealer in department store overstocks and customer returns. Many of the items the business resells are customer returns, shelf pulls, marked down items, discontinued merchandise, overstocked items, and seasonal goods. The business has direct contracts with many major department store chains and other large liquidation companies, which means its merchandise stock is of higher quality and changing on a weekly basis.

“We have a little bit of everything,” said Jamie Brown, the president and CEO of the company. “We sell clothing for the entire family, shoes, electronics, toys, tools, some jewelry, kitchen items and appliances, purses, just the entire gamut.”

Brown said the idea is to provide Cuba with another retail store option when it comes to buying clothes for the family. “There aren’t many places you can go to find nice clothing items in Cuba,” he explained. “That’s why we felt having a storefront here would work well: People need to have a place to go to find affordable but nice clothes and shoes without going to Walmart or driving into the city.”

The front part of the building—what was once the Schmidt-Hardy showroom and sales floor—will serve as the retail side of, where merchandise warehoused in the back can be sold to the public. The rear of the building, formerly a shop area, has been converted into warehouse space and areas where items can be inventoried into the system and also sold online through the website.

“I’ve always wanted to do this,” said Brown. “I want to provide a good shopping experience for people in this community. People will have access to department store quality merchandise and clothing at half the price.”

Brown said the merchandise he resells will be at discounts of 40 percent and up. Some items will be discounted as much as 90 percent. Many items will be new, others gently used—but all at a significant discount off their original retail sale price.

He expects to hire 20 to 30 part time employees over the next year, as the business grows.

“Eventually, we’ll have furniture, tools, hard goods, appliances, dinner wear, jewelry, video games, a huge variety,” Brown said. “There will always be something new to look at, because this is the liquidation business. The inventory is going to change constantly.” For now, the business has focused on clothing merchandise to populate its retail front.

A grand opening weekend is scheduled for Friday, Nov. 29 through Sunday, Dec. 1 at the new business location. More information can be found at or by calling 573-885-1008.